A free exercise for your beauty business

By the end of this exercise, you'll have the blueprint for making your beauty business a success.

Imagine knowing how to show people what's special about your business every time they come across it.

On your website. On Instagram. In a consultation. When they ask what you charge.

And having it all give them the same feeling: “She's the one I want to book with.”

Think about what that would change.

Every part of your business starts working together.

You know what makes you worth choosing. You know who you're for. And you know how to show it.

That's why we believe figuring this out is the single most important thing you can do for your business.

By the end of this exercise, you'll have a blueprint for building a successful beauty business.

Your answers, written down in one place, ready to guide the way you market your services and attract the clients you want.

Doing great work brings clients back. Giving people a reason to choose you gets them through the door.

You can care deeply about your clients. Put hours into your training. Do beautiful work.

But someone who hasn't booked with you yet needs to understand what makes that work worth choosing. Your website, your posts, and the way you talk about your services have to help her see it.

And still feel unsure about marketing your business.

What should your website say? What should your posts look like? How do you stand out and speak to the kind of client you actually want?

You put time into it, but you're never quite sure whether you're doing it right. Or whether it feels like you.

If that feels familiar, we get it.

You're busy looking after clients and running a business. Finding the words for what makes your business worth choosing shouldn't have to be another job.

That's where this exercise comes in.

Here's what you'll have when you're done.

You leave with all those answers written down in one place, in words that sound like you.

Keep them beside you when you write a post. Share them with the person building your website. Use them to shape your consultations and explain what makes your services worth paying for.

So when it's time to write a page, plan your content, or make an ad, you have your starting point.

You know who you are. You know who you're for. And you know what you want people to understand about you.

You don't need marketing experience to do this. You don't even need to know how to explain your business yet.

Just bring what you know. The exercise will help you work through the rest.

Here's how to do it.

  1. Download the exercise PDF. Save it to your device. You'll upload it in the next step.
    The ChatGPT exercise.pdf357 KB
  2. Open ChatGPT and start a new chat. Drag the PDF into the message box, or use the attachment button to upload it. Wait for it to finish uploading.
  3. Copy this message, paste it into that chat, and send it with the PDF.

    Please read the attached PDF and guide me through the complete Booked Out Beauty exercise, following its instructions in order. Start with Phase 1, explain briefly what we are going to do, and ask me the first question. Ask one question at a time, wait for my answers, and do not skip ahead or create the final answers before we have worked through the process.

  4. Answer the questions one at a time. Give real details about your business, your clients, and what matters to you. Keep your services and a few client reviews nearby if that helps.
  5. Save your finished blueprint and finish the setup. ChatGPT will tell you when to save your answers and how to start a separate chat that can help with your future marketing. Follow those steps before you finish. If something doesn't sound like you, ask it to make changes.

A little tip: say your answers out loud. We recommend Wispr Flow, which turns what you say into written text. It's a handy way to talk through your answers instead of typing everything. Typing works too.

You don't need polished sentences or marketing words. Talk about your business the way you'd explain it to us.

Plan for about an hour or so. Give yourself some uninterrupted time. The exercise goes into detail, so you may want longer if you have lots to share or need to gather reviews. You can take a break and come back.

Want to see how to do it?

Here's a quick example of loading the exercise into ChatGPT and answering the first question.

Here's what you'll have at the end.

Take a look at this finished example for June Hair Studio, a made-up hair-colour business. Yours will be about your business, your clients, and what makes you worth choosing.

June Hair Studio - finished example.pdf83 KB

We're so excited for you!

We truly believe this is going to help you so much. Having these answers to come back to can change the way you feel about marketing your business.

And this is just the start. We'll keep making tools and courses to help beauty businesses like yours get booked out.

Talk soon,

Anna & Justin
Booked Out Beauty